An ad server is a computer server, specifically a web server, that stores advertisements used in online marketing and delivers them to website visitors.
The content of the webserver is constantly updated so that the website or webpage on which the ads are displayed contains new advertisements — e.g., banners (static images/animations) or text — when the site or page is visited or refreshed by a user.
In addition, the adserver also performs various other tasks like counting the number of impressions/clicks for an ad campaign and report generation, which helps in determining the ROI for an advertiser on a particular website.
Due to its potentially interfering nature, ad servers are considered by some disruptive, and programs and extensions (see AdBlock) have arisen so that site visitors need not see the server’s adverts.
Ad servers come in two flavors: local Read More...










































