Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam………Online Advertising.

Pay per click (PPC) Internet advertising is an advertising solution offered by large Internet companies involved in the Internet business of search engines, websites, and advertising networks. Some of the main players in PPC advertising are Google, Yahoo, and Miva. The Microsoft (MSN) Search Engine has recently (in 2006) begun a pay per click Internet advertising solution called Microsoft AdCenter….. Internet Advertising.

Internet Marketing is a generic term used to describe techniques that leverage the Internet for driving traffic and customers to one’s business. Internet Marketing includes buying advertisement on search engine keyword providers like Google and Overture……….Internet Marketing.

Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems……Online Marketing.